My Views on Legend Santosh Desai's Hypothesis

Santosh Desai will be a source of inspiration for all the planners in the advertising industry.His contribution to the industry can not be ignored.I believe most of the us will agree to his "Experts without Expertise" view.Many a time when I talk to my students about the careers in advertising/communication management,I fail to answer their questions about the pay package.That is why,management graduates think twice before getting into this industry.Low pay packages offered by agencies demotivate many a people.If you get 15k salary,How will the management student take care of his study loan EMI worth Rs.7-11k on an avg?Many of my batchmates left agencies and joined the client side after having a short stint within 2years."If you pay peanuts,you will get monkeys".However the pressure remains same in any industry..may it be Education,FMCG,Insurance etc.Similarly,there are agencies who have a constant clientele base due to the consistency in delivering effective communication strategies.At last,I believe "The show will go on...As after Amitabh,Shahrukh filled his place in KBC..likewise may be after Santosh..some other person will fill this place".